top of page

delivering innovation culture




Copy of I am sure we have managed to do

Subscribe for monthly tools and news on my next book

Thanks for subscribing!


Amplify Innovation is a world-class video training programme that puts the tools of legendary innovators into your hands for instant application.

Created and presented by global innovation advisor Elvin Turner, Amplify Innovation is a fast-track pathway to gaining the essential tools and capabilities used inside organisations including Google, Pixar, Netflix, Electronic Arts, Gore, Sony Music, Universal and Santander.


Amplify Innovation is based on proven content from a wide range of successful, practical innovation learning experiences developed by Elvin Turner for organisations including: Adidas, Microsoft, Pfizer Oncology, Universal Music, IBM, European Space Agency, SAP, Springer Nature, Barco, Telefonica, Santander, Cisco, Bouygues, Pernod Ricard, Oxford Instruments, Compassion UK, the Salvation Army, Hillsong, DMG, Ministry of Defence, Department of Health, EDF, SSE plc and several MBA and executive education progammes for multiple universities and business schools.

Amplify cover.png

Who is Amplify Innovation for?

Amplify Innovation is ideal for:

- Leaders needing to rapidly upskill themselves in the latest innovation approaches

- Managers who need to increase innovation performance in their teams

- Learning professionals who need credible, practical and up-to-date content to support management, talent and leadership development programmes


Amplify Innovation is based on Elvin Turner’s best-selling, highly practical innovation playbook which was a finalist in the Business Book Awards 2021. Be Less Zombie: How great organisations create dynamic innovation, fearless leaders and passionate people is regarded as one of the most helpful books available for leaders and managers who need to spark and sustain a culture of innovation.

The Amplify Innovation course includes:

  • 38 instructor-led videos

  • A personalised, interactive workbook to capture reflections and actions throughout the course

  • Case studies and examples from organisations across a wide range of industries and sectors

  • A team innovation plan template for immediate application

  • Completion certificate for all delegates

Be Less Zombie book front cover

Amazon charts 2021

#1 Movers and Shakers

#1 Business Process Reengineering

#1 Project Management

#1 Change Management

#1 Business Creativity Skills

#1 Business Decision-Making Skills

#1 Organisational Theory &

Behaviour Management

#2 Business Leadership Skills

#2 Business Economics

#3 Business Reference & Education

#3 Business Life

#4 Management Skills

#5 Business Management


My recent interview with world No1. strategy expert, Rita McGrath




I help you design an innovation strategy that delivers today and discovers tomorrow, for teams or the whole organisation


I provide a wide range of programmes from 60-minute coaching sessions to 12-month bespoke leadership programmes


I help you develop a culture where people initiate innovation instead of

waiting to be told

Contact for more detail



Some organisations whose leaders have trusted me to help increase their innovation performance


Elvin Turner is an award-winning innovation expert and associate professor of innovation, entrepreneurship and marketing for MBA and executive education programmes.

His clients include some of the world’s most innovative organisations in the finance, technology, music, drinks and publishing industries.

He has coached hundreds of corporate innovation initiatives around the world, helping leaders and managers overcome the many barriers that they face when trying to turn new ideas into action.

His experience extends from working with new and disruptive technology start-ups, through to seasoned leadership teams inside conservative, global institutions.

His new book is "Be Less Zombie: How great organisations create dynamic innovation, fearless leadership and passionate people."



Thanks for your message. We'll be in touch very soon.

bottom of page